WHO ARE WE?
Aruna Jewelry is a Junior Achievement Company established by 16 Bangkok Patana students, utilizing the members’ preexisting passion for mental health advocacy to curate a functional jewelry line as a tool of discreet sensorial stimulation in times of high stress. Exploiting the group’s eye for design, financial savviness, and innate creativity, the company intends to destigmatize mental health conversations and drive the agenda for unisex jewelry, to break the stereotypes regarding gender and fashion. Our socially responsible mindset doesn’t stop here: Aruna is committed to sourcing their raw materials from ethical, local suppliers who are affected by the Covid-19 pandemic and to collaborate with NGOs who echo this ethos. Therefore, all profits are going to the Autistic Thai Foundation to finance their vocational training program.
OUR MISSION
Our mission is to create a synergy between fashion and function, in which jewelry is not just created for aesthetic purposes, but for the higher purpose of normalizing anxiety in a society that is rooted with hyperproductivity ideals. Aruna also wants to stimulate conversations about men wearing jewelry through our unisex designs and the exposure of male models on our social media accounts.